Header bidding and waterfall are two different ways of selling ad spaces to advertisers. Both of these methods are different and had an effective The waterfall method, or daisy chaining, was the method of old when modern algorithms were unavailable. Here, the publisher sets the priority for each advertiser or ad network and also sets a price floor, i.e. minimum accepted price for ad space. When an advertiser meets the price floor, the inventory is sold to them. Header bidding is the most accurate form of the auction and has almost replaced the waterfall model. Here, multiple demand partners can bid for inventory simultaneously. The highest bidding wins, allowing publishers to earn maximum revenue every time. Hence, header bidding has replaced the waterfall model entirely as it allows publishers to make more money in less time. The post What is header bidding vs waterfall? appeared first on AdSparc. Via https://adsparc.com/what-is-header-bidding-vs-waterfall/
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Header bidding, sometimes called advanced bidding or pre-bidding, is an advanced method of programmatic advertisements. It allows publishers to sell ads to various SSPs and Ad Exchange at the same time. It’s an alternative to Google’s waterfall advertising method. Header bidding is a method where publishers can auction their ad spaces to various bidders, rather than Google’s sequential strategy. By placing some JavaScript codes, when loaded, a webpage will reach out to supporter SSPs and ad exchanges. The winning bid will also be allowed to compete with the direct sales prices. The header bidding model helps publishers by giving them increased control, higher revenue, improved yield, and reductions in reporting errors. It also gives equal access to the advertisers and helps maintain transparency and better inventory. The post How does header bidding work? appeared first on AdSparc. Via https://adsparc.com/how-does-header-bidding-work/ While discussing business and product growth, a key metric that is often talked about is user acquisition. Businesses that acquire a significant number of users are often described as successful. Even though customer acquisition is critical for every business, customer retention is key to scalable and exponential growth. One of the main factors that limits growth for many businesses is ignoring the needs of current customers and driving significant efforts to acquire new customers. Customers that leave with a dissatisfactory experience may become brand defectors, which hinders growth even more. Therefore, this begins a never-ending series of acquisitions that are needed to stop the ship from sinking. This is why businesses and applications need to focus on their retention rate. But what does retention rate even mean, and how does it affect your business? What Is Retention Rate?Retention rate is the percentage of customers (or users) that a business or application retains over a specific time period. With an efficient retention rate calculation, marketers and developers can understand their product’s performance over time. Much like many other critical KPIs, the retention rate is considered one of the key metrics to determine a product, campaign, or overall company’s success. Retention rate is also a critical success metric for applications or businesses with paid, subscription-based, or freemium models, enabling the decision-makers to comprehensively understand customer parameters such as satisfaction, intent, loyalty, interest, and more. The counter of retention rate is the churn rate, which identifies the percentage of users that have stopped using (or not purchased) your product or application in a specific timeframe. Overall, retention rate and churn rate are considered extremely important metrics for businesses. Why Is Retention Rate Important?Even though acquiring new users is extremely important, customer retention is the key to building scalable products, services, and applications. Unlocking efficient customer retention can help businesses scale exponentially while saving their capital. Generally, investing in retaining customers is highly cost-efficient for businesses when compared to acquiring new users. To acquire new users, businesses have to spend on advertising and acquisition costs, which can be substantial if targeting is not ideal. On the other hand, businesses that retain users save a significant portion of these costs, thereby supplementing the lifetime value of the user. The reason why many businesses consider retention rate the most vital growth metric is that it can clearly indicate how well a business or application is performing in terms of customer satisfaction. A better retention rate indicates that users are engaging highly with the product, which can convert into better monetization. Moreover, retention rate helps businesses get answers to vital questions such as:
As businesses continue to experiment with their strategies and evolve over time, the retention rate can paint a clear picture of what is working and what isn’t. Businesses that utilize retention rate as a decision-making metric can solve challenges better and drive customer engagement and satisfaction. How to Calculate The Retention Rate?Usually, the retention rate is calculated with the help of the number of users that have been retained over a specific period of time. Therefore, it is critical to know how many users were present on Day 1 of the retention period and how many of them were still active users on the last day of the retention period. There are two major factors that are required to calculate the retention rate:
To showcase the calculation of retention rate, let us take an example. Let’s say we want to calculate the retention rate for a mobile game over a period of 30 days. Here’s what the retention rate will look like. Retention Rate = (Number of users that played the game in 30 days / Total number of active users at the start of the 30-day period) * 100 Therefore, if the game has 1000 players at the start of the 30-day period and 400 people played the game during the period, the retention rate will be: Retention Rate = (400/1000)*100 = 40% However, if the decided user action is simply keeping the application on the device or opening the application, efficient retention rate calculation also requires subtracting new users that join in during the calculation period. Therefore, the retention rate formula can also be: Retention Rate = (Number of users that performed the user action during the time period — new users that joined during the time period / Total number of active users at the start of the time period) * 100 Therefore, if an application has 1000 active users at the start of the time period and 400 users performed the user action in the period, with 150 new users joining in and performing the user action, the retention rate will be: Retention Rate = (400-150/1000)*100 = 25% What Is A Good Retention Rate?Simply put, the higher the retention rate, the better. While there are multiple industry-specific retention rate thresholds that are considered good retention rates, there is no one good number that encompasses all services and products, and it all comes down to the product/application’s audience and offerings. However, there are two ways a product can use the retention rate to scale its growth. These are benchmarking retention against itself or benchmarking retention against competitors. To get a holistic view of growth factors, brands often perform a retention analysis by measuring their retention rate against previous retention rates across the same time frame. For example, a company can compare the retention rate of six consecutive months to analyze which factors (new products, offerings, payment modes, and updates) impacted growth and optimize their strategies accordingly. Therefore, if the retention rate is dropping, some new updates, campaigns, or features might not be working as required and should be altered. Similarly, if the retention rate is increasing, the business can double down on its new offerings and campaigns. On the other hand, businesses can also look toward their competition to benchmark their growth. To perform a comprehensive analysis, however, businesses also need to understand the industry retention rate before they can compare it with their competitors. Each industry has an average customer retention rate that might help a business in judging its own performance. For example, media and professional services have a retention rate of 63%, the hospitality and travel sectors retain 55% of their customers, and only 25% of the customers are retained by financial services (Source: Exploding Topics). Once the industry retention rate average is clear, businesses can compare their own retention rate with competitors and perform a universal comparison with the industry average. This will help a business know where it stands across the industry and draw inspiration from the successful campaigns of its competitors. Best Practices To Improve Retention Rates
Many times, the retention rate is not where a brand wants it to be. Therefore, it becomes vital to drive marketing and product campaigns that help improve retention rates. Here are some of the best practices brands can use to improve their retention rates:
Final ThoughtsRetention rate is a critical parameter for businesses to truly understand their performance and scale their growth. However, simply measuring the retention rate is not enough, as it is only an indication of what the customer experience and loyalty look like. To utilize the retention rate, businesses must optimize their strategies across teams to ensure customer satisfaction and experience are taken into account. Businesses that achieve higher retention rates often witness higher revenue, scalable growth, and an overall favorable user experience that builds brand loyalty. With AdSparc, you can improve the experience of your users through a suite of next-generation tools. Through non-intrusive and high-quality advertising, publishers and developers can scale their revenue while elevating brand loyalty. Trusted by over 200 renowned publishers across 50 countries, publishers can leverage the best-in-class technology to offer a high-quality ad experience to users through high-quality advertising partners. Interested in getting our next-gen solutions? Request a free callback today! The post What is a good customer retention rate and why does it matter? How to improve customer retention rate? appeared first on AdSparc. Via https://adsparc.com/what-is-a-good-customer-retention-rate-and-why-does-it-matter-how-to-improve-customer-retention-rate/ As users are exposed to ads everywhere, it is critical not to obstruct their experience with ads. No one likes it when they get three unskippable ads in the middle of a YouTube video, and the same is the case when it comes to mobile gaming. Players want an ad-free experience while they are playing, which makes it harder for developers to push ads. However, in the quest to scale revenue, game developers and publishers often use intrusive advertising techniques to display ads, which can ultimately prove to be harmful. This blog will highlight how intrusive advertising works, how developers can avoid it, and which formats developers should try in their in-game ad strategies. What Is In-Game AdvertisingOne of the biggest revenue-boosting strategies for games is in-game advertising. Developers can employ advertisements in their games through various formats and scale their revenue. Since most games are free to play, in-game advertising becomes the key revenue driver for many of these games to stay afloat and scale. Players, too, are happy to watch ads to an extent in order to keep their gaming experience payment free. A report by games market data aggregator Newzoo states that over 50% of the mobile gamers surveyed preferred ad-supported games, which is a huge jump from 21% in 2017 (Source: Newzoo). But as the in-game advertising industry grows, developers are trying to experiment with the various ad formats available to them, so they can get the right mix of ads for their audience. The abundance of ad formats can also cause a heap of incorrectly placed ad units and formats, which can hamper the ad experience for players. Therefore, developers need to ensure they are keeping the gaming experience healthy for their players, with or without ads. Here are some of the top in-gaming ad formats that developers can use in their games. Top Gaming Ad FormatsRewarded Ads: One of the most common in-game ad formats is rewarded ads. Rewarded ads are generally video ads that run for a specific time during the game. However, there are two key differences between rewarded ads and other major video ad formats. Firstly, rewarded ads start by offering users a choice to view the ad or not, and secondly, if a user watches the whole ad, they receive a reward. This ad format is ideal for users who don’t want to pay for any in-game feature and will happily view an ad for it. In-Game Blended Ads: Unlike many other in-game ad formats, blended ads are actually present in the game. Publishers can integrate these in-game blended advertisements into the game environment, removing the need to display the ad over the game interface. These ads can be combined with digital billboards, sponsored items, and seasonal passes to provide advertisers and publishers with a better advertisement option. Interstitial Ads: Interstitial ad is an advertisement that covers the entire interface of the device it plays on and often plays a video. Interstitial ads play without user intervention and are generally placed when users are going through natural app transitions, such as in-game shop exits, level changes, and task completions. In a short span, interstitial ads have become a sought-after ad format, as they are extremely engaging. Rewarded Interstitial Ads: As the name suggests, rewarded interstitial ads are a combination of rewarded ads and interstitial ads. These ads combine the best of both worlds and offer publishers and advertisers a chance to maximize the return on these ads. Much like interstitial ads, these ads continue without user intervention and don’t require an opt-in. Users can, however, opt not to watch the whole ad and close it in between. But doing so will not credit the user with any reward, which is only executed once the user watches the whole ad. Intrusive vs Non-Intrusive AdvertisingAs developers look to scale their revenue through in-game ads, pushing endless, irrelevant, and randomly placed ads can be a bad choice. Before developers build their in-game ad strategy, they should understand the key differences between intrusive and non-intrusive advertising. What Is Intrusive Advertising?Intrusive advertising is a form of advertising that disrupts the natural flow of the player’s gaming journey and hampers the user experience. Intrusive ads are often low-quality and placed in irregular transition points, which interrupt the player from continuing their game. Many game developers often place intrusive ad formats that cannot be skipped or stopped with a belief that these ads will bring in better revenue since users are forced to watch them. However, this, in turn, drives players out of the game, impacting the game’s revenue and brand reputation in the long run. What Is Non-Intrusive Advertising?Contrary to intrusive advertising, non-intrusive advertising is a form of advertising shown at natural transition points without impacting on the player’s gaming experience. The ad’s content is also high-quality, be it video ads or standard banners. Game developers and publishers that opt for non-intrusive advertising often see long-term benefits, both in terms of brand reputation and revenue. What Makes An Ad Intrusive?Pinning the intrusiveness of the ad on a single factor may be incorrect. An ad that may be deemed as intrusive by one player might not be intrusive for another. There are multiple factors that make an ad intrusive, some of which are given below. How Ads Are CalledWhile ads are prevalent in games, placing them efficiently is a big part of any developer’s advertisement strategy. Systematic ad placements make the gaming experience smoother for players and do not make the ads feel largely intrusive. Imagine you finish a level and are given five continuous ads without any way to skip them, while another player gets no ads for five levels. Irregularly placed ad units can prove to be detrimental to the user experience and, in turn, demotivate them enough to uninstall the application never to return. Developers should place ad units in an orderly fashion to spread out the ads and keep the frequency in check. Moreover, ad units should also be placed in a way that they do not disrupt the natural flow of the game. For example, a 30-second interstitial ad should not be shown to the user when they are in the middle of upgrading their weapons or finishing their levels. Ads should be shown in natural transitions, such as when the level ends or the player loses their life. Disrupting Ad FormatsAd formats that obstruct the game’s natural flow and hamper the gaming experience for the user is often termed intrusive by gamers. There are a lot of formats that are intrusive in nature, and repeated ads in these formats may hamper the gaming experience. One of the biggest culprits of intrusive advertising is interstitial ads, which cover the entire display of the device and usually play a video ad to the user. Many of these ads have an option to be closed or skipped after a few seconds, but they may as well run their whole duration without offering users a choice. Autoplaying video ads as soon as you enter or (at least try to) exit the application are also a big no for developers if they wish to provide a good experience to their players. To keep the ad experience healthy, developers need to look at formats that are subtle and can be skipped to keep the control in the users’ hands. Low-Quality AdsWhile it may not seem such a huge issue, irrelevant and poor-quality advertisements can be a deal-breaker for players. However, this may not totally fall on the shoulders of the developers, as the ad networks they are working with should be looking at quality control. Therefore, it becomes critical for developers to choose a highly-reputed ad partner (network or exchange) that brings high-quality ads to the user without hampering their gaming experience. Things To Keep In Mind While Deploying Ads In GamesTo provide a smooth ad experience, developers and publishers need to execute their in-game ad strategy flawlessly. Here are some things to keep in mind for developers when they deploy ads in their games.
Keeping It SimpleAs in-game ads generate billions in revenue for publishers and developers, it is critical to strike a balance between generating revenue and player experience while deploying ads. User experience is paramount, be it through gameplay or ads, and developers should ensure a smooth ad experience. There are a lot of ad formats that are considered intrusive by players, but only if used incorrectly. While deploying an ad strategy for games, developers should be mindful of parameters such as placements, frequency, and ad format to ensure the ads are as non-intrusive as possible. AdSparc’s next-generation monetization solutions enable game developers to scale revenue through the right in-game ad strategy. AdSparc ensures high-quality advertisers for increased brand reputation and offers a seamless blend of ads for the best user experience. With a pool of ad formats to choose from, AdSparc offers you complete control over your ads, enabling you to choose the formats that work best for you. Interested in getting our next-gen solutions? Request a free callback today! FAQQuestion: What is intrusive advertising? Answer: Intrusive advertising is a form of advertising that disrupts the natural flow of the user’s journey and may even stop the user from playing at all. These ads are generally irrelevant to the user, are placed at odd gaming intervals, and often run for prolonged times without offering the user a choice to skip or exit them. Question: What is non-intrusive advertising? Answer: Non-intrusive advertising is a form of advertising that does not impact on the player’s gaming experience. These ads are placed at natural transition points, show relevant ads to the user through targeting and retargeting, and may even use formats that offer the user a choice to either skip the ad altogether or exit it in a few seconds. Question: What are the top in-game ad formats? Answer: The top in-game ad formats include rewarded ads, interstitial ads, in-game blended ads, rewarded interstitial ads, playable ads, and offerwall ads. Question: What ad formats are considered intrusive by most users? Answer: Interstitial ads are considered the most intrusive by users since they cover the entire screen and run for a specific period without letting the user exit. This hinders the users from continuing their game for some time. Autoplaying video ads as soon as the users enter or exit the application are also very intrusive. Question: What makes an ad format intrusive? Answer: An ad becomes intrusive when it is placed at an unnatural transition point, such as in the middle of the level rather than at the end. Moreover, disruptive ad formats and low-quality ads also make them intrusive. Question: How to keep ads non-intrusive? Answer: Game developers should avoid intrusive formats to keep the ads non-intrusive. User segmentation to show relevant ads is also a great way to improve the user experience. Finally, keeping a check on ad frequency is critical. The post How to Avoid Intrusive Advertising To Deliver Better Ads in the Gaming World appeared first on AdSparc. Via https://adsparc.com/how-to-avoid-intrusive-advertising-to-deliver-better-ads-in-the-gaming-world/ There are two types of marketplaces. Open marketplaces and private marketplaces. Available open marketplaces don’t offer much control to the publishers, but more and more private marketplaces provide higher security and control to the publishers. Publishers can control who can advertise over their platform, select the bidders as per their preference, select the floor price, and other unique and specific controls as well. Private marketplaces are much safer than open marketplaces and offer much more control to the publishers over what they can advertise on their platforms and control it to the granular level. Generally, private marketplaces are safer for large publishers with big audiences. Read More About What is google adx The post Is Advertising Exchange Safe? appeared first on AdSparc. Via https://adsparc.com/is-advertising-exchange-safe/ Google Ad Manager is used by large publishers who have large direct sales and use it to monetize their platforms such as websites, web or mobile apps, games, and more. Google Ad Manager provides complete control over multiple ad networks and ad exchanges, including AdSense, Ad Exchange, third-party networks, and third-party exchanges. Although not all publishers can access the Google Ad Manager account, it is provided to large-scale publishers who have over a million monthly sessions and use Adsense. Google Ad Manager allows publishers to make Google AdMob and Google AdSense compete with other ad networks and maximize their revenue. Google Ad Manager works as a server and SSP. Read More About What is google adx The post Who uses Google Ad Manager? appeared first on AdSparc. Via https://adsparc.com/who-uses-google-ad-manager/ Google ad server is called Google Ad Manager. Google Ad Manager is the ad server by which Google allows publishers to utilize multiple ad networks like Ad Exchange, AdSense, and various other third-party networks. Google rebranded its publishers and advertising platforms including DoubleClick, Ad Exchange, AdWords, and many other tools. All of these tools were merged into one platform called Google Ad Manager. Now, Google Ad Manager serves as the flagship ad server from Google, empowering publishers to access AdSense, Ad Exchange, and other Ad networks like AOL, Gemini, Meredith, AdCash, and more. Read More About What is google adx The post What is Google’s ad server called? appeared first on AdSparc. Via https://adsparc.com/what-is-googles-ad-server-called/ The digital realm is expanding faster than ever, and ads have become a necessary part of the ecosystem. With advertisers, publishers, and users all becoming integrated parts of the ad industry, there are certain challenges that require a unanimous effort to be eliminated. As a user, you might have visited a webpage that displayed a barrage of ads stating people became millionaires with this one simple trick or witnessed a spam pop-up that claims that you have won a new MacBook. The culprit behind these ads might be ad injection. In this article, we will discuss what ad injection is, explain how ad injection works, and highlight its impact on the whole Adtech industry. What Is Ad Injection?
Ad injection is a malicious advertisement practice where ads are snuck into web pages through software, rather than going through the proper advertising channels. Ad injection is a type of ad fraud where the publishers are not paid for displaying these unethical advertisements, as they are injected into the web pages without the publisher’s knowledge. The injection is executed through a variety of methods, such as:
In many cases, these injected ads take over the user’s interface and block their view of the ads placed by the publisher, and the viewability scores of the publisher takes a hit. Moreover, since viewers are watching the injected ads rather than the pre-placed ads, the third party that has injected these ads monetizes the browsing session rather than the native publisher. Further, as the ads are sometimes injected on top of other ads or injected on pages that shouldn’t have ads, it can lead to an unpleasant consumer experience, which may even lead to permanent user loss. Ad injection can hit the revenue and key metrics of the publishers, making it a substantial threat for publishers. How Does Ad Injection Work
Much like any other malware or virus, ad injection begins when a user installs an application or browser extension that is wrapped with the ad injector software. Once the installation process is complete, the software then begins injecting ads into the user’s browser. Some of the most common examples of these extensions and software are PDF convertors, browser screenshot extensions, and even ad blockers. These utility-based extensions and software are often provided free of cost and are monetized through partnerships with third-party ad injectors, which pay affiliate fees every time the software is installed or the injected ads receive clicks. Source: https://blog.zimperium.com/the-state-of-browser-extension-malware/ While ad injectors usually display ads to users, many of them also display malware websites disguised as ads. This sends the user into a spiral of malware, which affects all websites the user then visits from the affected browser. While spotting ad injection may be easy for some users, many users are unable to spot the injected ads and are siphoned into the ads for the affiliate websites placed by the injector. Impact Of Ad Injection
As highlighted above, ad injection severely impacts the revenue of the publishers, as the user sessions are being monetized by third-party apps that are injecting ads. However, the damage goes way deeper than that, as it can damage the publisher’s reputation, the user experience, and the advertiser’s trust. When a user that has an injected browser logs into a website to shop, chances are they will be bombarded with ads or often displayed the ads of the competitor, which are the affiliates of the software injecting the ads. Therefore, many users often move away from the original website and land on the competitor’s website, which results in revenue losses for the publisher. However, if the user is assaulted with a flurry of ads, then the web page might run extremely slowly. Therefore, they may choose to leave the website, thinking it is the publisher that is sending the high volume of ads to them, never to return. Furthermore, many of these ad injectors also display X-rated advertisements that are out of place and only injected to harm the reputation of the website. These ad injectors are prevalent in the ecosystem and can significantly damage the brand reputation and revenue of a publisher. Source: https://ucodesoft.com/ad-injection-serious-threat-digital-marketing/ The true impact of ad injection can be understood by the wrath of the Adrozek ad injector. The ad injector was so widespread that in December 2020, Microsoft announced that the injector affected hundreds of thousands of devices from May to September that year. The ad injector had affected major web browsers, including Google Chrome, Microsoft Edge, Mozilla Firefox, and Yandex Browser, and controlled over 30,000 devices every day at its peak in August 2020. A few years ago, software and plugin seller Sambreel was also caught injecting ads in YouTube videos, which led to it being blacklisted from top supply-side platforms. The ad injector used prominent plugins under its umbrella to inject ads into the YouTube platform whenever the user visited the website. These plugins were used to download Youtube videos, ensuring that the user was on Youtube before they used the plugin, adding to the damage done by the ad injector. Sambreel and Adrozek were a few of many ad injectors that have been affecting the Adtech industry for many years now and have caused billions of dollars in damages. What Causes Ad Injections
The machinery which brings the ads to the users consists of various cogs, and putting the blame on a single piece of the machinery for ad injection may not be the right idea. In fact, all parts of the process have been found guilty of deliberately letting ad injectors reach the users and damage the ad experience. For example, many hardware companies have sold devices with pre-installed malware on them that start injecting ads as soon as the user turns on the device for the first time. The biggest name that was found doing such a practice was Lenovo, which was guilty of installing the ‘Superfish’ adware on brand new computers. Unaware users were being shown third-party ads in their Google searches and were interrupted with pop-ups while working, all thanks to Lenovo’s ad injector. Multiple software companies have also been found guilty of adding ad injector malware into their software and browser extensions. As a matter of fact, seven years ago, Google released a report that showcases the effects of ad injection and the usual suspects behind them. The ad injectors had targeted thousands of users across browsers and operating systems. Moreover, nearly 5% of all searches to Google were found to be injected with ads. Since then, Google has been ramping up its efforts to combat ad injection. While we have witnessed unparalleled growth of the digital ecosystem and the e-commerce industry, ad injection is still a huge issue that needs solving. The growth of the Adtech ecosystem gave rise to programmatic buying, which includes a mesh of ad sellers, networks, exchanges, and buyers. Programmatic buying connects all parts of the industry together and includes the use of algorithmic software to buy digital advertising. However, malicious elements sometimes inject ads into the network successfully, which may or may not be noticed by the advertiser. For example, an advertiser wants to publish an ad on a website that belongs to a publisher. While the advertiser bids on the ad placement for the website, the revenue of which will go to the publisher, an ad injector swoops in. The injector will inject the ad into the website that the advertiser wanted, but the revenue will now go to the malicious actor and not the publisher. By the time the advertiser may notice the discrepancy, the injector will have made a huge dent in the revenue of the publisher. How To Fight Against Ad Injectors
While ad injectors work on the user side of the device, publishers, too, can take some steps to fight against ad injection. With the implementation of client-side permissions for incoming and outgoing requests, publishers can prevent ad injection. Moreover, publishers can also prevent any injected from loading dynamic content from the internet. This dynamic content can include injected ads or even other code that may be malware. On the other hand, here’s how users can fight against ad injectors:
Final Thoughts
Ad injection has been a persistent problem for a large part of the last decade. As the digital landscape changed and everything moved online, ad injection has spread its wings across the globe. Publishers, advertisers, users, software providers, developers, and nearly everyone else is actively trying to fight malicious elements from ruining the ad experience. Ad injection is a huge problem for advertisers, publishers, and users alike, and each fragment of the ad process needs to be cautious to truly limit the spread of ad injection. The easiest way to ensure a smooth online experience is to follow the rules and ensure that ad services are more transparent for everyone. At AdSparc, we offer a suite of next-generation tools to accelerate publisher growth, enabling them to catalyze their revenue. Trusted by over 200 renowned publishers across 50 countries, publishers can leverage the best-in-class technology to offer a high-quality ad experience to users through high-quality advertising partners. Interested in getting our next-gen solutions? Request a free callback today! The post What Is Ad Injection And How To Avoid It? appeared first on AdSparc. Via https://adsparc.com/what-is-ad-injection-and-how-to-avoid-it/ Google offers Google Marketing Platform which is a DSP. Google also reviews other demand-side platforms to ensure guaranteed and predictable campaign delivery. Google Ads is a demand-side platform that exclusively sells its own inventories while other DSPs like Google Ad Manager make it possible to buy inventory from other suppliers. Google collaborates with demand-side platforms to ensure that DSP’s delivery meets publishers’ expectations and delivers a predictable campaign. So, Google Marketing Platform is a DSP that helps publishers to sell their inventories to advertisers of all kinds. Read more about : What is Google Adx The post Does Google have a DSP? appeared first on AdSparc. Via https://adsparc.com/does-google-have-a-dsp/ Google allows advertisers and media buyers to buy ad inventories, making it a Demand Side Platform, or a DSP. It utilizes real-time bidding for buyers to get ad inventories. It allows buyers to get the inventories at the best price and show ads to the relevant audience, matched with the specific requirements of the advertisers. Advertisers can buy media from different publishers but only users that meet the specific criteria of the advertisers are offered for consideration, including geographical locations and other buying criteria. Google is, therefore, a Demand-side platform, enabling advertisers and media buyers to display ads on the internet with the help of their Ad Manager tools. Read more about : what is google adx The post Is Google a DSP or SSP? appeared first on AdSparc. Via https://adsparc.com/is-google-a-dsp-or-ssp/ |
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